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After
the Industrial Revolution began in Europe in the 18th century,
it became increasingly possible to produce cloth and clothing
quickly and inexpensively. Fashionable clothing styles spread
rapidly from the upper classes to the middle and working classes
in the West. As communication improved, styles also spread
to members of the elite classes in other parts of the world.
Mass production of clothing meant that the traditional clothing
styles of Africa, Asia, and the Americas were largely replaced
by everyday European styles.
As national economies grow increasingly international, clothing
styles have become correspondingly global. Young people in
Johannesburg and Jakarta, Boston and Buenos Aires all tend
to wear the same kind of clothing. However, different cultures
have modified these originally European styles in accordance
with local values and lifestyles. In particular, religious
beliefs have influenced the clothing that women wear in public.
Thus, a woman in Iran may wear blue jeans and a T-shirt at
home, but cover them up with an enveloping robe called a chador
when she goes outside. In addition, many people enjoy wearing
their traditional clothing on holidays and other special occasions
for reasons of national or ethnic pride.
Fashion change includes both short-term fluctuations in style
and longer-term trends. Two trends seen in the 20th century
seem likely to continue in the future. The first of these
is the blurring of gender boundaries. Fashionable clothing
of the 19th century made very sharp distinctions between men's
and women's clothing in color, shape, fabric, and decoration.
Gradually these distinctions broke down, especially when women
claimed masculine items of clothing. Trousers and tailored
suits are two notable examples of men's styles now worn regularly
by both men and women.
Today's standard wardrobe includes a large number of garments
that are essentially ungendered (neither male nor female),
including T-shirts, jeans, casual jackets, and many kinds
of special sports clothing, such as running shorts and sweat
suits. At the same time, true unisex clothing (clothing with
no distinction between genders) is very rare and is likely
to remain so. Men's and women's tailored business suits, for
example, can be regarded as simply two versions of the same
basic garment, but they are generally very different in shape
and in details, such as on which side the buttons are placed.
Even outwardly ungendered items, such as jeans, are usually
made in slightly different versions for men and women. An
important function of clothing is to serve as a signifier
of social identity, including gender, and that is likely to
remain true.
A second continuing long-term fashion trend is the increasing
importance of casual and sports attire in the overall wardrobe
of both men and women. Tailored suits as business attire are
now rapidly giving way to more casual dress.
Innovations in textiles and clothing construction often appear
first in specialized sports clothing and then rapidly spread
to everyday dress. Just as clothing sends signals about gender,
it carries messages about situations and occasions; special
formal attire of some sort will continue to be a part of fashion
for the foreseeable future. However, such clothing is likely
to become even more occasion-specific than it is today, and
the trend toward ever more casual everyday dress is expected
to continue.
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